Established in 1918, Frasier’s is a family owned and operated business with strong roots in the community in which we live and work…just like you.


When your name is on the door, you have an added responsibility to act with honor, integrity, and professionalism at all times. Have we succeeded?  Just ask the folks we serve today, their parents before them, and THEIR parents before them!  In fact, 8 out of 10 homes in the Rhinelander area have a Frasier’s service record sticker on their furnace or water heater.

That kind of trust isn’t bought – it’s built.

Founder George Frasier (rocking the mustache) on a horse-drawn cart of toilets in the early 1920's.

Founder George Frasier (rocking the mustache) on a horse-drawn cart of toilets in the early 1920’s.

Here are a few things that are deeply part of who we are:

  • We hire the nicest people.  You deserve to be treated well by your plumbing and heating company.  From the moment you call to the wave goodbye from our service technicians, you will be treated with kindness, respect, and integrity.  Check out the team here:  Our Team
  • We train our team to be the best they possibly can be in their field of expertise – whether a licensed Master Plumber, an HVAC technician, or a Customer Care Hero.  Many of our team members have educations equivalent to a doctorate or Master’s degree – but in plumbing and heating – and they never stop advancing their education.


  • We are prepared to handle any home plumbing or heating crisis in Northern Wisconsin, and we take that responsibility seriously.  We regularly role-play issues clients may have and how to help, so that we are ready.  Kind of like a crew of firefighters.  That way, it’s all second nature when we receive a call at 1AM from someone whose basement is flooding in the dead of winter – or when the air coming out of the ducts isn’t cool or hot enough and “smells funny.”
  • We want you to be comfortable, all the time.  Are you concerned about the safety of your home’s air or water?  Are you trying to cut back on utility costs?  Do you want to do your part to save the environment by keeping your home as green as possible?  Would you like to be able to control your home or second home’s systems from your device or car?  We are highly trained and certified to test & diagnose issues in plain English with you, and we will provide you with a list of solutions for whatever those issues may be.
  • We want you and your family to be safe in your own home.  Whether it’s a regular day of the week or Christmas Day with a couple hundred of your in-laws over, we are ready, able, and glad to help with any and all plumbing & heating issues.  We can install smart Carbon Monoxide detectors and thermostats to keep you and yours safe and comfortable any day of the year, and set up flood detection and protection, or do a quick free camera inspection of the main drain running from your home before your family comes over for Thanksgiving.

So, whether you’re new to the area or a member of a family with long-established ties, Frasier’s is here to provide the service you need:  365 days of the year.

 

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